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History of the Poster, by Josef Muller-Brockmann, Shizuko Muller-Brockmann
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History of the Poster, co-written by Josef and Shizuko Muller-Brockmann, is a landmark account of one of the most prolific visual traditions of our culture. Originally published in 1971, this seminal study is clearly written and richly illustrated. Now reprinted by Phaidon Press, History of the Poster is an essential read for anyone intrigued by this most modern medium. The book presents an exhaustive collection of posters, ranging from the end of the nineteenth century until the early seventies, when the book was published for the first time. Conceived, written and designed by one of the best and most influential poster designers of the twentieth century, the book defines the nature of a poster and indicates the laws of designing it. Muller-Brockmann defines and describes four fundamental conceptions of the poster, approaching the function-type of each and presenting an array of methods used to capture the attention of the viewer. guides us through the formation and evolution of style, emphasis and connotation in poster design. This reprint has not tampered with the original edition's design or layout and stays true to Muller-Brockmann's original concept.
- Sales Rank: #788438 in Books
- Brand: Brand: Phaidon Press
- Published on: 2004-07-01
- Original language: English
- Number of items: 1
- Dimensions: 10.13" h x .75" w x 9.88" l, 2.80 pounds
- Binding: Paperback
- 244 pages
- Used Book in Good Condition
Review
'According to the Muller-Brockmans, a poster 'should inform, stimulate, activate, expound, query, provoke, convince.' While modern posters may not live up to these ambitions, this book certainly does.' (Francesca Gavin, Blueprint) 'Defends poster art against accusations of being easy and accessible by making the point that a mass-communications brief is more difficult to satisfy than the solitary artist's need for self-expression.' (Stephen Bayley, Independent) 'A design classic.' (The Times) 'A fascinating journey through the glory days of that most inescapable method of visual communication...There's arresting imagery on almost every page.' (Independent)
About the Author
Josef Muller-Brockmann (1914-96) was a leading authority on graphic design and a master poster designer. His work is characterized by minimalist clarity and intense composition. Based in Zurich, he lectured extensively and was the author of many books, among them the hugely influential Grid Systems in Graphic Design (1989). Shizuko Muller-Brockmann (b.1934) worked with her husband on a number of projects and was lecturer in Visual Design at Kyoto Kyoiku University. She also worked as a freelance graphic designer throughout her career.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Delicious reading
By Aurileide Alves
I just feel happy for finding this amazing book just when I was needing it. Muller-Brockmann did a pioneer work by researching and assembling all the historical posters in one single publication. Useful for teachers, students and graphic design professionals who love posters.
0 of 0 people found the following review helpful.
good
By Marta
Product in good conditions and good contents.
I really liked it and i recommend it a lot. the price was nice.
14 of 15 people found the following review helpful.
Excellent
By Thomas S. Lowry
This book is mainly a pictorial of 291 poster designs from the very late 1800's up until the late 1960's. There are many great and important examples found in this book, both well and lesser known posters are showcased. Some parts of this book could described as egotistical going into the 50's and 60's as there are many Müller-Brockmann works shown; however, I found this to be quite relevant with Swiss design of that time being so revolutionary. Then again I am a great admirer of his work. Additionally, the writings throughout the book are quite enlightening and are not too heavy to read. The printing quality is great, examples are large, shown in full colour and printed on very nice stock. The creator's name, size, year, type of reproduction, and descriptions of the purpose are included for each poster. One of the pro's to this book was the inclusion of these very brief descriptions. A very good piece of information to include in a design collective as it is essential in order to judge whether or not a piece of design is effective; something a few overrated books on identity could use (e.g. Los Logos).
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