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YouTube Channels For Dummies, by Rob Ciampa, Theresa Moore
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Create content and build a YouTube channel like a pro
Written by a successful YouTube channel producer, YouTube Channels For Dummies shows you how to create content, establish a channel, build an audience, and successfully monetize video content online. Beginning with the basics, it shows you how to establish a channel, join a partner program, and develop a content plan. Next, you'll gain insight into how to create content that builds a channel, enhance the viral nature of a video, encourage subscriptions, and earn repeat views. If that weren't enough, you'll go on even further to learn how to get the word out about your channel and discover ways to enhance your potential profits. That's a lot of info—but it's easily digestible and simple to put into practice when it's provided in the accessible and trusted For Dummies format.
YouTube is the third most-visited website on the Internet, making it prime real estate for anyone seeking customers, celebrity, or education. If you want to harness this irresistible platform and reach a global platform, YouTube Channels For Dummies makes it easy. In no time, you'll have the know-how to create a YouTube channel with regular subscribers who watch, re-watch, and share your videos.
- Includes ten easy tips for growing a raptured YouTube audience
- Details how to enhance the viral nature of a video
- Shows you how to create and maintain a YouTube channel that generates views and revenue
- Written by the producer of a leading YouTube channel
- Sales Rank: #37519 in Books
- Published on: 2015-04-27
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .80" w x 7.40" l, .0 pounds
- Binding: Paperback
- 408 pages
From the Back Cover
- Learn to:
- Establish a channel and create content
- Monetize your channel and build an audience
- Make a name for yourself and your business
Discover the secrets of YouTube success and get in on all the action!
With more than 1 billion unique visitors each month, YouTube is the place to reach new audiences, boost your business, or maybe even become a celebrity in your own right. This book is packed with professional advice for building an audience for your online video. Learn to launch a channel, develop a content strategy, grow an audience, measure success, and more.
- What YouTube can do —explore the steps for creating channels for education, business, and entertainment
- Get started —sign up, launch a channel, and set up ways to earn money from content
- Create content — learn the tools you need, how to shoot and edit great video, and how to upload it with SEO in mind
- Bring 'em back —discover the strategies for attracting and keeping repeat viewers
- Generate revenue —discover how to generate a revenue stream from your channel
- See how you're doing —learn to measure your success and build on what's working
- Promote your channel —share your content on other channels and build a stable of regular subscribers
- Get the word out —reach customers and new audiences by advertising with video on YouTube
Open the book and find:
- Steps to launch a new channel
- Advice on creating a content strategy
- Video shooting and editing tips
- How to optimize video to reach a wider audience
- Ways to improve search results
- Tips for avoiding copyright hassles
- Hints for engaging with your audience
- Help promoting your channel
About the Author
Rob Ciampa and Theresa Moore are YouTube certified professionals for Pixability, a company that focuses on helping businesses better find, analyze, and connect with audiences on YouTube. John Carucci is Entertainment News Producer for the Associated Press and author of GoPro Cameras For Dummies and Digital SLR Videography & Filmmaking For Dummies.
Most helpful customer reviews
18 of 20 people found the following review helpful.
Custom Channel URL info is out of date
By Amazon Customer
There is a lot of helpful information here. However, given that the publication date was April of this year, there should have been an update regarding the Google+ integration and how this affected the customization of the user's Channel URL, a very important core piece of YouTube identity. Page 52 describes the old version of the process. Google now requires significant skin in the game, either by adhering to the four criteria just below, or by linking one's website with one's Google+ id and placing that code snippet on every page of one's website:
-------------------------------------------
To get a custom URL for your channel, your account needs to be in good standing and meet a few other requirements:
500 or more subscribers
Channels is at least 30 days old
Channel has uploaded a photo for the channel icon
Channel has uploaded channel art
You can also qualify for a custom URL by linking and verifying your official webpage with your channel or +Page.
---------------------------------------------------
Getting 500 subscribers may be easy for some content providers, but for those starting out, who need the platform for artistic, creative, or business exposure, it takes a while to accrue that many. Why force users to pull in that number of subscribers before qualifying for a custom Channel URL? Because presumably it incentivizes them to take the quicker alternate route offered, per above, which is to embed Google+ code on one's website, thus pushing Google's brand for social media.
11 of 11 people found the following review helpful.
Very complete and detailed reference book on YouTube channels
By Andreas Goeldi
YouTube is a complex platform. Independent content creators and marketers alike often struggle to get the most out of their video strategy because they are not aware of all the many moving parts that go into a successful YouTube channel.
This book covers all the necessary ingredients for a successful YouTube channel. It starts with a detailed explanation of the basics, such as setting up a channel in the right way, and it goes into various advanced topics like monetization strategies and ad buying. It's a very thorough, well-written and detailed reference book for people who want to succeed as content producers or marketers on YouTube.
4 of 4 people found the following review helpful.
Get Started in YouTube Quickly
By Chuck the Moderator
I am preparing to become a YouTube vlog subscriber. Knowing the ins and outs was important to me with all of the intricate parts unknown until I bought this book. It sure made getting ready a lot simpler than the difficult to understand directions within the YouTube sign up area. I recommend this book as it gave me those sets of instructions and many other hints as to how to have a successful YouTube site.
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